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Expanding Zenus Bank Beyond Borders

Zenus Bank approached Carswell Gould to revamp its brand identity and online presence to reach a wider global audience. Following that, we also worked with the Zenus marketing team to design a concept and assets for a global campaign to launch the bank's new metal Zenus Visa Infinite debit card. The team at Carswell Gould rose to the challenge, focusing on its mission to offer US banking services 'beyond borders'.

Client Zenus Bank
Year 2022
Project team Ed Gould Gareth Miller Emily Braybrook Stuart Hunt Mariia Fediuk

What We Did

Carswell Gould’s team created comprehensive brand guidelines, including a refreshed logo, colour palette, design systems, photography style, vision, mission, and messaging.

They established a secure, accessible, and technologically advanced brand voice to position Zenus Bank as a leader in the industry. The website was also redesigned to align with the new brand identity and support future growth and global expansion.

Global Campaign Launch

To launch the refreshed brand, Carswell Gould developed a multi-regional campaign featuring the bank’s new metal Visa Infinite debit card. The “One Card, Infinite Possibilities” campaign was designed as a “Campaign in a Box” for use on digital channels to showcase the bank’s assets to a global audience.

The Outcome

Thanks to Carswell Gould’s expertise in branding and website design, Zenus Bank was able to revitalise its identity and reach a wider audience. The new website and branding elements have received positive feedback, and the bank is poised for continued growth and success.

The outcome

Thanks to Carswell Gould’s expertise in branding and website design, Zenus Bank was able to revitalise its identity and reach a wider audience. The new website and branding elements have received positive feedback, and the bank is poised for continued growth and success. 

  • Carswell Gould has been a fantastic partner for Zenus Bank’s branding and website refresh. Their expertise in both design and marketing has resulted in stunning new branding and a website that accurately represents our bank. The team was easy to work with, efficient and always available to answer any questions. I highly recommend Carswell Gould for their talent, professionalism, and exceptional results. We look forward to continuing our partnership with Carswell Gould for many years to come.
    Efi Naskou, Head of Marketing – Zenus Bank