Redefining Wildflower Co.'s brand from the ground up, and the results followed.

Redefining Wildflower Co.’s brand from the ground up, and the results followed.

Wildflower Turf had spent more than two decades building a reputation for quality, from family-run beginnings to landscaping the Queen Elizabeth Olympic Park. But the business had quietly outgrown its own name. What began as a turf specialist had become a full biodiversity solutions partner, and the brand was only telling part of that story. Building on an established relationship, they came to us to shape the next chapter: a single, confident identity that reflected the whole business and could carry it into new markets.

The Challenge

The name said turf. The business did far more. Wildflower Turf had evolved into a multidisciplinary partner working with ecologists, specifiers, developers and land managers across ESG and Biodiversity Net Gain frameworks, but the brand hadn’t kept pace. They needed an identity that reflected the full breadth of the offer, carried real authority with professional audiences, and stayed true to the nature-first values at the heart of the business.

Our Approach

We led a full strategic and creative rebrand: strategy first, then a single, coherent Wildflower Co. brand with new tone of voice, messaging and visual identity, anchored by the More Than Turf campaign.

At its heart was a brand-new website. Built for a biodiversity partner rather than a turf supplier, it’s structured around the full range of solutions and the professional audiences they serve, with a sharper user journey and the new identity throughout. Around it we delivered the full asset suite, brand guidelines, photography and video, a new exhibition stand, and the launch comms.

The Results

The rebrand gave Wildflower Co. a platform built to grow, and the months since launch show it working. One confident brand now leads conversations with professional audiences working to ESG and BNG standards, without losing the nature-first ethos it was built on. The new identity is standing out from the crowd across every channel: a sharper website, a growing professional following, and a brand that’s making an immediate impression in the field.

The Impact

The new website went from a standing start to 2,547 monthly users by May 2026, up 55% month on month.

Audiences grew across all channels: 14,085 social followers, 1,504 on LinkedIn, and a 31% email open rate, comfortably above sector norms.
Ad-driven enquiry value reached £145.5k in May 2026 at a 7.3x return on ad spend.
Digital leads grew sixfold in a single month, from 16 to 97.