Sustainability, Impact & ESG Policy

February 2026

1. Our Commitment

We believe marketing can be a powerful force for good. As a creative agency, we recognise our responsibility to reduce our own environmental impact and take control of our social impact, while also helping our clients make informed, sustainable choices through the work we deliver.

This policy outlines where we are now, the values we uphold, and the ongoing actions we take to build a more sustainable future for our team, clients, suppliers, and industry.

 

2. Where We Are Now

  • Our operational footprint is relatively small, and we are taking steps to continually reduce it, such as switching to renewable electricity and using sustainable website hosting. (We hold the British Gas Zero Carbon Certificate and our web hosting uses 100% renewable energy.)
  • We work primarily in digital, alongside print, production, and events. Where possible, we guide clients towards low-impact solutions.
  • Impact on people and planet is shaping our internal and external conversations and is increasingly important to our clients.
  • Our supply chain, particularly in print and production, has a greater impact than our own operations. We actively identify sustainable suppliers but recognise there is more to do.

3. What We Are Committed To

  • The principles of transparency, progress over perfection, and shared responsibility.
  • Lowering our carbon footprint and resource use, especially across our supply chain and digital work.
  • Creating a fair, inclusive, and purpose-driven workplace, while supporting ethical storytelling and representation.
  • Building accountability and embedding consideration of our impact on people and the planet into how we work and make decisions.

4. Our Sustainability Aims

Short-Term (12–18 Months)

  • Formalise sustainability within our team culture through annual training and knowledge-sharing.
  • Form a working group from across the agency to help steer our strategy and ensure accountability at every level.
  • Expand our supplier evaluation process to prioritise environmental and social credentials, including reviewing suppliers’ sustainability charters before trading.
  • Integrate impact considerations into our scoping sessions and briefing documents.
  • Recommend clearer, low-impact campaign options and reporting to clients where relevant.
  • Measure the impact of digital campaigns (e.g. carbon from ad delivery or web traffic).
  • Share sustainability insights and learnings with peers and clients.

Long-Term (2–5 Years)

  • Publicly demonstrate reductions in overall agency emissions and improved circularity in materials and equipment via an annual impact update in our twice-yearly newsletter.
  • Influence our industry by modelling responsible marketing practices and working with like-minded organisations, Collective members, and suppliers.

5. How We’ll Get There

  • Leadership & Training: We will continue to invest in team-wide learning, inviting external experts to update and challenge us.
  • Operations: We will track and reduce our energy use, waste, and digital impact.
  • Suppliers: We will build a preferred supplier list with transparent sustainability credentials while supporting others to improve.
  • Client Work: We will advocate for sustainable choices in every brief, whether through lower-impact production, inclusive messaging, or more responsible ad targeting.
  • Transparency: We will communicate our progress, achievements, and challenges openly.

6. Review & Reporting

Our Sustainability Champion will review this policy annually and lead a working group from across the agency to steer our strategy and ensure accountability at every level.