When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Don't let profit get in the way of a good thing.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Find your point of difference.
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Sometimes the most creative campaigns come from thinking inside the box
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Without the right processes you'll never get the idea off the ground.
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You can still make tough subjects fun!
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Bring the outside in and no, we don't mean plants.
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When it comes to people - you need the good, the bad, and the ugly.
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Show, don't tell!
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Be part of your community.
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Developing an established brand is a lot like renovating your home.
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Great creativity is priceless.
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Now, more than ever, it pays to look further into the future.
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Try doing it doggy style!
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Great leaders are willing to take risks.
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People don't buy what you do, they buy why you do it.
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There's no such thing as B2B.
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If I told you, you have a beautiful budget would you let me play with it?
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Bite off more than you can chew.
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Fight like a badass.
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Work on your business, not in your business for a Eureka moment.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Be like Madonna and constantly reinvent yourself.
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Keep it simple, stupid.
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Marketing is a game of two halves, so make it adventurous.
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Don't let the bastards get you down.
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Herd together and link success for mutual gain.
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Sometimes 'almost perfect' isn't good enough.
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Put your Wonderbra on!
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Wie goed doet, goed ontmoet.
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