Set against the vibrant backdrop of the boardwalk restaurants, Port Solent held its annual Prosecco Festival in October 2018. It was an evening filled with fantastic entertainment, an old school disco and, of course, plenty of Prosecco.
As part of our work with Port Solent we were tasked with promoting the event and devised an effective campaign combining PR, advertising, social media and design, which resulted in 1,000 tickets being sold and an overall footfall to the site of 4,000 on the night.
In the run up to the event, we delivered a social media campaign consisting of paid for adverts, competitions and regular posts promoting the event, to raise awareness and drive ticket sales. We also arranged a sparkling week-long homepage takeover with The News (Portsmouth), which achieved a reach of nearly 140,000 people and a click through rate of 1.09%.
Traditional print advertising with The News (Portsmouth), as well as All at Sea and The Directory Group, proved effective at promoting the Festival to people in Portsmouth and the surrounding areas too, as did PR which to date has resulted in 26 pieces coverage, reaching over 900,000 readers.
We also worked with multiple social media influencers in the area such as Prosecco Mum and The Southampton Girl who attended, promoted it on their blogs and online platforms before, during and after the event.
The Carswell Gould studio team designed all of the creative materials for the event including posters, tasting booklets, goody bags and commemorative glasses for guests to keep as a memento of their evening.
Once again we loved being a part of one of Port Solent’s most popular events of the year, and to see so many people (including some of Carswell Gould’s own) enjoying an evening of glitz, glamour and bubbles.