Award-winning marketing communications agency, Carswell Gould is celebrating being shortlisted for two prestigious industry awards for its work in PR and raising awareness of its clients.
The agency is in the running for this year’s Chartered Institute of Public Relations’ (CIPR) PRide Awards in the South of England and Channel Islands region, with nominations in the ‘Travel, Leisure or Tourism’ and best ‘Integrated’ campaign categories.
The shortlistings for the PRide Awards further solidifies our consistency in working at an award-winning level. We’re now in our 25th year and the team is continuing to demonstrate its ability to deliver outstanding work to clients across all the disciplines we offer
Gareth Miller, Managing Director at Carswell Gould
Carswell Gould’s work with the Watercress Line in the tourism category has been recognised amongst four other agencies. On a restricted budget, the agency planned a 12-month campaign which focused activity and spend at key times to support a programme of events which included War on the Line, Wizard Weekend, Walk the Line, Santa Special, Christmas Leave and Day Out With Thomas. The results included 37 per cent increase in visitors for Day Out With Thomas, the best Easter at the Watercress Line since 2009. Over the campaign passengers and total ticket revenue were up by approximately 25 per cent compared to 2016 with an 11 per cent increase in secondary catering sales.
In addition, its work with John Mason International Movers sees the agency in the top six for best ‘Integrated’ campaign. The agency strived to create an engaging, cost-effective campaign centred around children’s perceptions of moving to another country, which would result in national coverage. The results included coverage in Mail Online, The Scotsman, The Spectator and Take a Break magazine with total reach figures for print in excess of 4.5 million. This campaign contributed to John Mason International growing its Australian business by five per cent at a time when the UK market retracted by 19 per cent.
The shortlistings add to an already successful awards season for the agency where last month it took home three international Hermes Creative Awards for its client, John Mason International Movers and a Merit in the ‘Events’ category at the Purple Apple Awards for its client Port Solent’s 2017 Comic Con event marketing strategy.