Education

Hello! We're an award winning education marketing specialist - a big ideas team with education backgrounds that will help you uncover the bigger picture and deliver real success.

Carswell Gould has been helping to raise the quality of education marketing for over 20 years with our integrated approach and unique mix of strategy, creativity and technical know-how that always get outstanding results for our clients.

Whether you want to boost recruitment or change perceptions, we love getting under the skin of your target markets and communicating to them in a language they understand.

023 8023 8001
education@carswellgould.co.uk

What we do

We can cater for every aspect of the marketing mix including brand development, stakeholder and community engagement, creative design, website design and content management and PR campaigns. We work in partnership with you to develop tailored marketing strategies and deliver successful projects that exceed your expectations every time.

How we work

Think

We have extensive experience of working with our education partners to uncover the bigger picture and develop the big idea through creative joined-up thinking. We can work on a project basis or as your right-hand partner to develop your long term marketing strategy. We do more than just clever thinking and planning though, our specialist team helps turn ideas into reality, masterminding spectacular events and complex brand development projects.

How we planned the University of Southampton's 60th anniversary »

Create

We will help translate ideas into high impact design and key communications and will get your message across in style. Whether you need a new prospectus, an overhaul of your current website or a hard-hitting PR campaign, we can help with all aspects of your project from design, photography, video and copywriting.

How we improved the perception and reputation of City College »

Communicate

We go the extra mile to produce targeted, measurable and engaging campaigns that deliver real success for your annual open events and student recruitment drives. We will implement activities as stand alone projects or as a joined-up integrated campaigns to ensure they achieve maximum impact and reach.

How we used e-marketing and social media to sell out courses for the New Forest Cookery School »

Testimonials

Our clients are our biggest fans, here's what some of our education partners said:

We had lots of good ideas, but Carswell Gould was able to build on those and create a more ambitious vision. They provided the catalyst and the online expertise to help deliver a very ambitious campaign to a very tight deadline. Simon Peatfield, Director of Communications and Marketing University of Southampton

We have worked successfully with CG on project and retainer basis and we took the step to cement the relationship further and retain Gill Gould as marketing manager with responsibility to deliver all PR and marketing functions. Gill Gould works directly with me at senior level and with the rest of the team to implement successful campaigns for the College and its various businesses. Lindsey Noble, Principal and Chief Executive Southampton City College

Carswell Gould was an absolute joy to work with; they showed a great deal of energy and commitment to the College. We worked to a fairly tight budget, but CG were able to use this to effectively secure a variety of coverage to showcase the involvement of college students in the Olympic Games. Lisa Northney-Dennis, Fundraising Manager Brockenhurst College

Carswell Gould get under the skin of messages that bring students to us and they have perfected the art of extracting exciting stories from students and staff who, in some cases, are not natural communicators. Steven Wines, CEO New Career Skills

Latest education:

Solent University awards Visiting Fellowship to Ed Gould

Southampton Solent University has awarded a Visiting Fellowship to Ed Gould.

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CG awards prize to top marketing student

Rising marketing star of the future has been recognised as The Best Overall Student at a presentation at Carswell Gould.

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Is the traditional news release dead?

We look at the form, function and role of the 100 year old news release in 21st century marketing communications.

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How to maximise media coverage for your sixth form on A level results day

Are you ready to get the most out of A level results day? CG gives its top tips for maximising coverage.

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CG Education praises marketing star of the future

CG welcomed a special guest to its city centre office this week as part of its commitment to education.

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Get in touch

We would love to hear from you about any marketing requirements. Contact one of our Education team with the following details:

Gill Gould Angela Loines Laura Downton

Prospectus - create a different class of brochure

The thing about prospectuses is that they come along only once a year, but they can shape your marketing activity for the entire academic year.

They need to be innovative in design and fresh in content, while showcasing your organisation’s values and be better than your competitors.

Our tailored prospectus packages incorporate vibrant photography and targeted copy to help convey your specific messages and, as well as making them look pretty, we can also bring them to life with engaging case study features and video content giving you a legacy of high quality material for your marketing campaigns, website and social media channels.

Whether you need a one-off stunning prospectus or a suite of brochures, we can help take it to the next level with our affordable and bespoke packages.

Call us now on 023 8023 8001 to discuss your prospectus and marketing needs.

Web Development - outstanding design and technology

As a central part of all of your marketing activity, your website is one of the most important investments you’ll make.

It’s where students and parents go for the latest information, so you'll want your website to look good and be able to keep your content up-to-date.

Our approach is simple: carefully planned sites built using responsive design, clear navigation and an intuitive content management system which will make your site come alive and allow you and your colleagues to update text, pictures and upload documents. You can get creative as you like with your updates or we can do the updates on your behalf - it’s up to you.

Of course there's no point in having the perfect site if no-one can find it. CG offers on and off-site SEO services, including copywriting, directory listings, ePR and social media.

PR - get your message across loud and clear

From planning long term strategic communications to news stories about your students’ achievements, events and crisis management support, we will get your message across.

Our in-house ex-journalist heads up our media relations team, so her invaluable first-hand knowledge and contacts will ensure you get the best coverage possible. Our team is well versed in dealing with the unexpected and is on hand 24/7 for those emergency damage limitation situations.

If you need a big idea for a big event, we can help from coming up with creative ideas and sourcing the props, putting together a high level presentation and making sure the design looks first class.

We can also help with editorial for ads, newsletters, e-shots and direct mailers and powerful copy for your brochures and tie it all together to produce a high impact campaign.

Branding - strengthen your identity

Is your brand representative of who you are today? Do your internal views of your organisation match external perceptions? Are your brochures all singing off the same song sheet?

Education is an increasingly competitive sector so being able to clearly identify and articulate what you do well is key maintaining success and managing reputation.

Whether you are launching new courses, developing into new markets or looking at a complete brand review; we can help with everything from undertaking a brand audit and perception research to uncover your organisation’s brand personality, planning the development of a refreshed brand design and supporting guidelines that reflect your brand values. We can also assist with brand management and positioning strategy that helps strengthen your brand in the marketplace.