The integrated marketing and communications agency, based in the city centre, joined forces with the world-class sommelier as it hosted the exclusive wine tasting for specially-invited clients and guests. The event, part of Carswell Gould's return on investment campaign for 2009, drew parallels between wine and marketing, highlighting to guests how they could make sure they got the very best of both.
Gerard is one of only 277 Masters of Wine in the world, has been named Best Sommelier in Europe and runner-up in the Best Sommelier of the World Competition three times. He and his wife Nina own and run the award-winning New Forest boutique Hotel Terravina
During the masterclasses he introduced guests to four white wines, focusing on each individual's wine's virtues in appearance, nose and palette.
Ed Gould, Carswell Gould's Creative Director, said: "As part of our campaign to highlight the importance of excellent return on marketing investment we're focusing on positives rather than negatives. We wanted to do something relaxed, fun and optimistic to counteract the present emphasis on the recession and downturn. Everyone seems to be talking about the problems but we want to focus on solutions and the opportunities available. Tonight was a great way of showing that by having the courage to invest and be bold you can still see great returns - and have fun at the same time."
Guests included top level representatives from; Skandia, The Nuffield Theatre, Thomas Eggar, BBC Radio Solent, Glenside Hospital, Hampshire the County Magazine, Solent University and Prospective Parliamentary Candidate for Eastleigh, Conservative Maria Hutchings.
Carswell Gould and Gerard Basset will hold two more masterclasses this year in September and December. Get in touch if you're interested in attending.