When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Bring the outside in and no, we don't mean plants.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Great leaders are willing to take risks.
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People don't buy what you do, they buy why you do it.
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Without the right processes you'll never get the idea off the ground.
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Developing an established brand is a lot like renovating your home.
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Work on your business, not in your business for a Eureka moment.
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Fight like a badass.
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Sometimes the most creative campaigns come from thinking inside the box
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Try doing it doggy style!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Be part of your community.
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Great creativity is priceless.
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Now, more than ever, it pays to look further into the future.
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Marketing is a game of two halves, so make it adventurous.
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When it comes to people - you need the good, the bad, and the ugly.
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Show, don't tell!
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Wie goed doet, goed ontmoet.
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If I told you, you have a beautiful budget would you let me play with it?
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Sometimes 'almost perfect' isn't good enough.
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Put your Wonderbra on!
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Keep it simple, stupid.
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There's no such thing as B2B.
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Find your point of difference.
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Herd together and link success for mutual gain.
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You can still make tough subjects fun!
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Don't let the bastards get you down.
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Bite off more than you can chew.
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Don't let profit get in the way of a good thing.
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Be like Madonna and constantly reinvent yourself.
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