When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Find your compass and point your business in the right direction. Without it, you're lost at sea.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Herd together and link success for mutual gain.
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Without the right processes you'll never get the idea off the ground.
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Don't let the bastards get you down.
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Sometimes the most creative campaigns come from thinking inside the box
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Now, more than ever, it pays to look further into the future.
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Wie goed doet, goed ontmoet.
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Marketing is a game of two halves, so make it adventurous.
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Fight like a badass.
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Be part of your community.
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Try doing it doggy style!
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Put your Wonderbra on!
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Work on your business, not in your business for a Eureka moment.
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Sometimes 'almost perfect' isn't good enough.
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Don't let profit get in the way of a good thing.
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Be like Madonna and constantly reinvent yourself.
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Show, don't tell!
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When it comes to people - you need the good, the bad, and the ugly.
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Great leaders are willing to take risks.
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You can still make tough subjects fun!
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There's no such thing as B2B.
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If I told you, you have a beautiful budget would you let me play with it?
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Bring the outside in and no, we don't mean plants.
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Keep it simple, stupid.
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Find your point of difference.
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Great creativity is priceless.
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People don't buy what you do, they buy why you do it.
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Developing an established brand is a lot like renovating your home.
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Bite off more than you can chew.
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